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Search Engine Optimisation (SEO)
As well as search engine optimisation and online marketing we design banner ads, devise and run p.p.c. programme's and can set up link directories on your site to help improve your link popularity. Below you will find more information on some of the search engine & marketing services that we offer.
What is Search Engine Optimisation?
Search Engine Optimisation (SEO) is the single most important thing to get right with your site. You may have a great website with a great range of products and all the functionality, bells and whistles you could hope for, but if potential customers can't find your site in the search engines, what's the point?
Did you know that approximately 75% of SME's either don't know about, or don't understand the importance of having an optimised website?
That's good news for you, because it means that by optimising your website you are immediately better placed than most of your competitors meaning you will enjoy better search engine rankings and higher levels of traffic to your website as a direct result.
Many UK businesses make the mistake of having their website developed and then simply sitting back and waiting for traffic to come to them, after a year with poor traffic and few orders or enquiries they ask themselves what's gone wrong.
The simple answer is that nothing has gone 'wrong' but the appropriate steps to make your website search engine friendly, have not been followed by whoever originally created your website.
Search Engine Optimisation simply means adhering to a complex number of ever-changing criteria, a sort of search engine 'best practice' if you will, that will help your site get picked up by the search engines and ranked.
Some SEO Facts
It typically takes anywhere from 2 - 6 months for a search engine to list a new website
All new Wellymedia website's are search engine optimised as standard
Before a website lists your site it will first send out a bot or spider to look at and investigate your site
Your ranking within a search engine will depend upon the weighting given to your site based on the bot or spider search of your site
Website's rankings depend upon a complex set of algorithms that are continually changing
It takes knowledge, experience and time to stay on top of all the latest SEO rules
Don't ever assume that your website has been search engine optimised, a surprisingly large number of designers completely ignore SEO
SEO can't guarantee you a particular listing or ranking within a specific search engine, but it can tip the balance heavily in your favour
How fast can I see results?
One of the most common questions we get asked at Wellymedia is how fast can I see results? This varies, but it is not a fast process and will typically take from 4-6 months for you to start seeing the benefits of SEO but its worth it.
Some of the most simple SEO rules are very often left out by designers who only attend to the visual aspects of the site and completely ignore the deeper issues of SEO. Likewise, developers will focus on functionality, often completely leaving out any SEO which can have a detrimental effect on your website.
SEO affects your bottom line profitability
If you site is not search engine optimised then the following things can happen:
Your site will be given a low position in the listings
Your Google Page Rank will be low; your site seen as insignificant
In rare cases, your site will not be listed by the search engines at all
So what does this mean?
If you site is either not listed, or is ranked low, then it decreases the likelihood of people actually finding and visiting your site.
It's all about maximising the odds.
Increase your sites search engine friendliness and you will experience a positive knock on effect resulting in more visitors and better quality traffic which means more enquiries and more sales.
Our Search Engine Optimisation packages are tailor made to meet your requirements, so to discuss your needs with us, please get in touch for a no-obligation chat, or why not take advantage of our completely free SEO website audit which you can request when you Contact Us
Online Marketing & P.P.C Management
We have many years experience in setting up and running successful P.P.C. (Pay Per Click) advertising campaigns on the internet and have in the past used Google Adwords, UK Overture and Espotting to increase traffic and sales to our clients sites.
To find out more about our online marketing services, please feel free to contact us with your requirements and we'll tell you what we can do for you.
Case Study - A & D Heating and Pipework
In November 2007 A & D Heating and Pipework came to us to ask if we could improve the sites ranking for 2 specific keywords. We agreed, did some research and then made the necessary changes and additions to the site to make this happen.
By March 2008 for his first keyword his business had moved from not being listed on the first two pages of Google to being Number 1 in Google and for the second keyword, the business had moved to Number 2 in Google.
To discuss your optimisation needs with us, please feel free to contact us on Tel: 0161 903 8658 or 07968 840675
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